Lenovo: "For Those Who Do"
More on:
If you like this, you might also like:
Introducing The +1 Button
Richard Branson on the Colbert Report
Funny Mike Tyson Moments
Sherwin-Williams Bees Animated TV Commercial
Steve Martin on the Colbert Report
Lawnmower Powered Wheelchair
Hottie Body Hump Club
YouTube - 史上最牛的菜市场
Demetri Martin - The Job Interview
Tags:
1
0
2
Recommendations
tonyd recommended this 1 year, 10 months ago
This TV spot is ingenius brand positioning. Lenovo makes great products and has a strong market share among corporate IT departments but is just starting to build out its consumer brand. This ad plays on the brands strengths while reintroducing it to a new set of consumers.
tonyd commented 1 year, 10 months ago
And the ad is targeted right at the Apple crowd:
www.nytimes.com/2011/04/29/business/media/29adco.html?_r=1
hrldcpr commented 1 year, 10 months ago
Do the dew.
matthandlersux commented 1 year, 10 months ago
pwny