Never thought of it this way. Awesome site!
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Great way to discover and support creative projects. If you like a particular artist (musician, web comic illustrator, software developer), chances are that they've made a campaign on this website at some point. However, it's open for exploitation. Be wary of projects that ask for more money than they actually need.
Love. We think of Kickstarter as "removing the gatekeepers who have historically made all the decisions within creative industries." With increasing interest from the consumer to have a voice in the creative process, why leave the decision making to the "experts"? Support from your actual fans is what ultimately matters!