Just saw this on, where else, Jet Blue. You've got to give Morgan credit for pulling this together, and the coolest part is watching him drive all the tricked out Mini Coopers, but it kind of leaves you flat. Doesn't really make much of a statement. Wish he explained in the end why Mane and Tail Shampoo, which was featured, didn't pay the fee.
New documentary by Morgan Spurlock. The starting point of this film seems pretty interesting: "a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film". One critic calls it the Inception of documentaries.