Game-changing article. All of the points make so much sense in retrospect but it was really useful to see them articulated. Required reading for anyone working at a startup.
I expected this to be about women making cool stuff, but instead its saying "women waste more time and money on the internet than men". So... cool? I guess good to know from a product perspective but not necessarily empowering.
@hrldcpr, not sure if the takeaway is that "woman waste more time and money on the Internet" as much as it shows how woman are more inclined to be social connectors and also tend to be the power figures in most households when it comes to managing disposable income. Considering how busy woman are these days, the Internet is a good way to get what you need/want without wasting too much time.