Made to Stick: Why Some Ideas Survive and Others Die

bobhubbard1 recommended this 5 months, 4 weeks ago

Because it is a simple look at ideas... and what makes them 'sticky'.

mraei recommended this 11 months, 2 weeks ago

This a great book with many examples. Very easy to read.

myboeer recommended this 1 year, 2 months ago

great book. it helps really much for my PR work, but could also be usefull for any marketing and sales related "idea Selling"

david_reinecke recommended this 1 year, 7 months ago

Great book!

Backfence recommended this 1 year, 10 months ago

Very positive.

dfabian recommended this 1 year, 11 months ago

Great primer for developing ideas that resonate and drive action. Made to Stick will make you look at your communication differently.

jtnaylor recommended this 2 years ago

The Heath brothers provide a wealth of compelling anecdotes to illustrate the basic principles of getting people to remember your ideas, products, services and pitches. It's a terrific read, and you'll walk away with enough short, pithy guidelines to improve your next pitch. One of my favorite business reads.

georges recommended this 2 years, 2 months ago

I liked this book; it's well-written and inspiring.