A brilliant writer who has certain shortcomings and predictabilities in his writing, but he gets credit for so much else. Hugely responsible for the cyberpunk movement in science fiction, influencing a broad range of movies, literature, and games. His writing is extremely detailed, and he has a tremendous sense of pop culture and how technology becomes its own character in a story.
...Enjoying the wry humor of _ Spook Country _ It is full of marketing characters and over the top settings. Yes the details are very imaginitive. My favorite of his short stories is _ Burning Chrome _ because of how much I loathed the Chrome secondary character after Gibson's brief descriptions of her.
Agree with both comments above. Great insight into pop culture, trends, branding, technology, society, etc. And he's a faithful reader of Boing Boing. Cons: No more black-clad protagonists wandering down wind-swept, dusty L.A. streets. Please.