Predictably Irrational

kmabarrett recommended this 2 days, 2 hours ago

Behavioral econ in simple language for non-psych / non-econ types like me. Similar style to Freakonomics and the works of Gladwell. If you enjoyed those, you'll like this.

jeremywbrock recommended this 3 weeks, 3 days ago

We are indeed irrational

fadiyahya recommended this 3 months ago

A good source to understand human behavior

victorcertuche recommended this 5 months, 1 week ago

Why we are happy to do things, but not when we are paid to do them? If you are curious about the answer, there are many more questions like it in this book. Great insight!

laurenrshapiro recommended this 5 months, 3 weeks ago

Behavioral econ is fascinating.

david_reinecke recommended this 7 months ago

Great book!

charlie-kirkham recommended this 7 months, 2 weeks ago

This changed how I look at the world

carlyjo recommended this 10 months, 4 weeks ago

A very entertaining read, similar to Frekonomics. Fun book, even if you know nothing about economics.

fe_rdt recommended this 11 months ago

Dan Ariely's brilliant book that let's you understand the consumer perspective like never before. definitely a must read.

michael-frank recommended this 11 months, 3 weeks ago

Awesome intro to behavioral economics. Ariely's writing is smooth enough that those with little to no economics interest will still have fun with this book.

mindyzh recommended this 1 year, 1 month ago

a light, interesting read that blends behavioral economics and psychology. answers the hows and whys of human decision-making. unlike many other authors in his field (e.g. gladwell), ariely is actually an academic who uses his own research to support his points.