Helvetica

anakochero recommended this 1 year, 1 month ago

The mother of simple-yet-complex font forms of the 50's that is now EVERYWHERE.

hps_2 recommended this 1 year, 6 months ago

Sans serif. Less is more.

frotteur recommended this 1 year, 8 months ago

Clean, useful typeface that, despite the flack it receives from being the face of corporate America, beautifully accents any page.

ayaka recommended this 2 years, 2 months ago

Readable even at a small size because of its large x-height.
Cons: Kind of in-your-face when it's at a big size. (Although that works if that's the effect you want.)

myfreeweb recommended this 2 years, 5 months ago

Perfect.

solarii recommended this 2 years, 8 months ago

A timeless classic that manages to look modern and fresh even today. Simply beautiful - less is definetly more.
Cons: Overused and too easy of a choice. Also doesn't really stand out or have any personality.

sarahtonin recommended this 2 years, 8 months ago

Strong, highly legible, mechanistic perfection.
Cons: If it's not kerned correctly, it loses the perfection that makes it so beautiful.

steinertown recommended this 2 years, 8 months ago

My default font. I love the Swiss.
Cons: A throwback to 50's / 60's graphic design, which isn't always appropriate.

zoe-something recommended this 3 years, 6 months ago

american apparel
Cons: american apparel

rhapsody1386 recommended this 3 years, 7 months ago

Simple shapes, diverse possibilities, easily readable and widely available.
Cons: This is one of many overused typefaces.

lizok recommended this 3 years, 10 months ago

I love Helvetica. It's perfect, especially for print.
Cons: Like most modern icons of design, it is EVERYWHERE.

danlev recommended this 3 years, 11 months ago

Beautiful, simple, perfect, popular.
Cons: May be overused, not recommenced for logos or branding.

chris_thomson recommended this 4 years, 1 month ago

It's simply gorgeous.

verkade recommended this 4 years, 4 months ago

You can't go wrong with Helvetica.

kelly recommended this 4 years, 5 months ago

always a safe bet. easy to read and works well with many design styles.
Cons: utterly non-distinctive