cdixon.org Reader Census

 

30% Suburban (n=579)
58% Urban (n=1,126)
8% Rural (n=150)
5% Skipped (n=89)
(n=1,944 for this question)

44% Suburban (n=116,856)
37% Urban (n=99,777)
15% Rural (n=40,314)
4% Skipped (n=11,396)
(n=268,343 for this question)

 

9% Not very well-travelled (n=159)
35% Moderate travellers (n=627)
53% Well-travelled (n=932)
3% Skipped (n=51)
(n=1,769 for this question)

23% Not very well-travelled (n=12,257)
43% Moderate travellers (n=23,318)
32% Well-travelled (n=17,177)
2% Skipped (n=1,110)
(n=53,862 for this question)

 

89% Male (n=1,518)
9% Female (n=156)
2% Skipped (n=32)
(n=1,706 for this question)

40% Male (n=688,403)
56% Female (n=974,952)
4% Skipped (n=76,712)
(n=1,740,067 for this question)

 

71% Use Twitter (n=1,209)
26% Don't use Twitter (n=443)
1% Don't know what Twitter is (n=11)
2% Skipped (n=28)
(n=1,691 for this question)

42% Use Twitter (n=34,774)
54% Don't use Twitter (n=45,255)
3% Don't know what Twitter is (n=2,301)
1% Skipped (n=1,077)
(n=83,407 for this question)

 

9% Vegetarian (n=152)
89% Not a vegetarian (n=1,503)
1% Vegan (n=12)
2% Skipped (n=27)
(n=1,694 for this question)

8% Vegetarian (n=10,838)
90% Not a vegetarian (n=118,588)
1% Vegan (n=1,910)
1% Skipped (n=1,057)
(n=132,393 for this question)

 

72% North American (n=1,185)
1% South American (n=21)
1% African (n=17)
7% Asian (n=113)
2% Australian (n=35)
15% European (n=255)
2% Skipped (n=29)
(n=1,655 for this question)

61% North American (n=145,202)
3% South American (n=7,663)
2% African (n=3,592)
6% Asian (n=15,412)
4% Australian (n=9,645)
21% European (n=49,221)
3% Skipped (n=7,671)
(n=238,406 for this question)

 

14% Drive a truck / SUV (n=238)
35% Drive a sedan (n=593)
7% Drive a station wagon (n=116)
8% Drive a sports car (n=133)
34% Don't have a car (n=565)
2% Skipped (n=40)
(n=1,685 for this question)

19% Drive a truck / SUV (n=8,719)
47% Drive a sedan (n=20,875)
6% Drive a station wagon (n=2,682)
8% Drive a sports car (n=3,747)
17% Don't have a car (n=7,609)
3% Skipped (n=1,243)
(n=44,875 for this question)

 

52% Politically liberal (n=871)
13% Politically conservative (n=215)
31% Middle-of-the-road politically (n=521)
3% Skipped (n=55)
(n=1,662 for this question)

27% Politically liberal (n=171,924)
18% Politically conservative (n=118,953)
40% Middle-of-the-road politically (n=257,114)
15% Skipped (n=97,636)
(n=645,627 for this question)

 

44% Mac person (n=713)
29% PC person (n=467)
26% Neither (n=425)
2% Skipped (n=30)
(n=1,635 for this question)

31% Mac person (n=29,482)
46% PC person (n=44,595)
21% Neither (n=20,339)
2% Skipped (n=1,978)
(n=96,394 for this question)

 

22% Like to fit in (n=340)
71% Like to make their own mark (n=1,104)
7% Skipped (n=112)
(n=1,556 for this question)

32% Like to fit in (n=35,081)
60% Like to make their own mark (n=65,600)
7% Skipped (n=7,988)
(n=108,669 for this question)

 

48% Environmentalists (n=732)
49% Non-environmentalists (n=734)
3% Skipped (n=45)
(n=1,511 for this question)

45% Environmentalists (n=47,546)
46% Non-environmentalists (n=48,108)
9% Skipped (n=9,149)
(n=104,803 for this question)

 

10% Rough financial situation (n=145)
40% Adequate financial situation (n=612)
32% Solid financial situation (n=482)
15% Very good financial position (n=226)
4% Skipped (n=59)
(n=1,524 for this question)

18% Rough financial situation (n=10,915)
47% Adequate financial situation (n=29,174)
24% Solid financial situation (n=14,827)
7% Very good financial position (n=4,635)
4% Skipped (n=2,644)
(n=62,195 for this question)

 

9% Students (n=140)
70% Employed full-time (n=1,035)
6% Employed part-time (n=86)
1% Retired (n=15)
5% Not employed & not looking (n=71)
5% Not employed but looking (n=75)
4% Skipped (n=53)
(n=1,475 for this question)

20% Students (n=15,521)
61% Employed full-time (n=46,392)
5% Employed part-time (n=4,018)
2% Retired (n=1,679)
4% Not employed & not looking (n=2,884)
6% Not employed but looking (n=4,225)
2% Skipped (n=1,809)
(n=76,528 for this question)

 

32% Trendy (n=448)
62% Classically styled (n=874)
6% Skipped (n=85)
(n=1,407 for this question)

29% Trendy (n=9,885)
64% Classically styled (n=22,027)
7% Skipped (n=2,301)
(n=34,213 for this question)

 

1% Under 18 (n=19)
60% 18-34 (n=844)
30% 35-49 (n=419)
6% 50-64 (n=80)
1% 65 or older (n=8)
1% Did not give age (n=12)
3% Skipped (n=36)
(n=1,418 for this question)

9% Under 18 (n=19,386)
54% 18-34 (n=117,927)
24% 35-49 (n=51,602)
10% 50-64 (n=20,815)
2% 65 or older (n=3,532)
1% Did not give age (n=2,562)
1% Skipped (n=2,357)
(n=218,181 for this question)

 

64% Married or similar relationship (n=889)
32% Not married (n=440)
4% Skipped (n=50)
(n=1,379 for this question)

54% Married or similar relationship (n=78,777)
42% Not married (n=61,464)
3% Skipped (n=4,912)
(n=145,153 for this question)

 

1% Prefer romance novels (n=15)
11% Prefer mystery novels (n=148)
4% Prefer dramatic novels (n=52)
8% Prefer classic novels (n=114)
19% Prefer sci-fi / fantasy books (n=259)
50% Prefer non-niction books (n=679)
6% Skipped (n=87)
(n=1,354 for this question)

4% Prefer romance novels (n=2,204)
18% Prefer mystery novels (n=10,062)
8% Prefer dramatic novels (n=4,507)
10% Prefer classic novels (n=5,262)
25% Prefer sci-fi / fantasy books (n=13,501)
28% Prefer non-niction books (n=15,108)
7% Skipped (n=3,802)
(n=54,446 for this question)

 

39% Know only one language (n=513)
52% Know 2-3 languages (n=687)
7% Know 4 or more languages (n=94)
2% Skipped (n=33)
(n=1,327 for this question)

49% Know only one language (n=36,313)
46% Know 2-3 languages (n=34,332)
5% Know 4 or more languages (n=3,439)
1% Skipped (n=618)
(n=74,702 for this question)

 

45% Live in a house (n=576)
50% Live in an apartment (n=645)
2% Traveling nomad (n=28)
3% Skipped (n=34)
(n=1,283 for this question)

58% Live in a house (n=22,639)
38% Live in an apartment (n=14,705)
2% Traveling nomad (n=763)
2% Skipped (n=802)
(n=38,909 for this question)

 

19% Wear cologne/perfume daily (n=238)
32% Wear cologne/perfume occasionally (n=410)
47% Never wear cologne/perfume (n=608)
2% Skipped (n=29)
(n=1,285 for this question)

26% Wear cologne/perfume daily (n=7,136)
39% Wear cologne/perfume occasionally (n=10,943)
34% Never wear cologne/perfume (n=9,590)
1% Skipped (n=260)
(n=27,929 for this question)

 

47% Early-adopter of technology (n=574)
50% Not an early-adopter of technology (n=606)
4% Skipped (n=44)
(n=1,224 for this question)

29% Early-adopter of technology (n=19,635)
68% Not an early-adopter of technology (n=45,513)
3% Skipped (n=1,686)
(n=66,834 for this question)

 

62% Have a blog/website (n=762)
36% Do not have a blog/website (n=440)
2% Skipped (n=25)
(n=1,227 for this question)

35% Have a blog/website (n=81,026)
63% Do not have a blog/website (n=144,075)
2% Skipped (n=5,038)
(n=230,139 for this question)

 

91% Very comfortable using technology (n=1,070)
7% Average comfort with technology (n=82)
0% Not comfortable with technology (n=4)
2% Skipped (n=26)
(n=1,182 for this question)

81% Very comfortable using technology (n=34,200)
18% Average comfort with technology (n=7,379)
1% Not comfortable with technology (n=289)
1% Skipped (n=225)
(n=42,093 for this question)

 

15% Shop at discount/mass merchants (n=177)
42% Shop at chain stores (n=484)
22% Shop at one-of-a-kind stores (n=252)
14% Shop at high-end retailers (n=165)
7% Skipped (n=84)
(n=1,162 for this question)

18% Shop at discount/mass merchants (n=9,919)
52% Shop at chain stores (n=28,176)
13% Shop at one-of-a-kind stores (n=7,048)
12% Shop at high-end retailers (n=6,416)
5% Skipped (n=2,500)
(n=54,059 for this question)

 

65% Eat most meals at home (n=711)
31% Eat most meals from restaurants (n=342)
3% Skipped (n=38)
(n=1,091 for this question)

71% Eat most meals at home (n=153,686)
26% Eat most meals from restaurants (n=55,482)
3% Skipped (n=6,149)
(n=215,317 for this question)

 

17% Religious (n=51)
58% Not religious (n=177)
25% Spiritual, but not religious (n=75)
0% Skipped (n=1)
(n=304 for this question)

18% Religious (n=10,705)
48% Not religious (n=29,134)
33% Spiritual, but not religious (n=19,951)
1% Skipped (n=900)
(n=60,690 for this question)

 

7% Wear makeup everyday (n=19)
5% Wear makeup on occasion (n=15)
4% Wear makeup rarely (n=11)
83% Never wear makeup (n=241)
1% Skipped (n=3)
(n=289 for this question)

20% Wear makeup everyday (n=6,228)
12% Wear makeup on occasion (n=3,697)
7% Wear makeup rarely (n=2,253)
59% Never wear makeup (n=18,598)
2% Skipped (n=648)
(n=31,424 for this question)

 

49% Rent their home (n=141)
48% Own their home (n=136)
3% Skipped (n=8)
(n=285 for this question)

39% Rent their home (n=47,623)
54% Own their home (n=65,715)
7% Skipped (n=9,029)
(n=122,367 for this question)

 

53% Dry skin (n=153)
40% Oily skin (n=116)
6% Skipped (n=18)
(n=287 for this question)

50% Dry skin (n=9,983)
43% Oily skin (n=8,474)
7% Skipped (n=1,466)
(n=19,923 for this question)

 

12% Play computer games daily (n=34)
20% Frequently play computer games (n=57)
33% Occasionally play computer games (n=93)
34% Rarely/never play computer games (n=95)
1% Skipped (n=3)
(n=282 for this question)

15% Play computer games daily (n=13,637)
23% Frequently play computer games (n=20,520)
34% Occasionally play computer games (n=30,909)
27% Rarely/never play computer games (n=24,395)
1% Skipped (n=599)
(n=90,060 for this question)

 

50% Have a brokerage account (n=140)
47% Do not have a brokerage account (n=132)
3% Skipped (n=8)
(n=280 for this question)

28% Have a brokerage account (n=2,749)
68% Do not have a brokerage account (n=6,707)
4% Skipped (n=444)
(n=9,900 for this question)

 

40% Rarely get sick (n=110)
54% Get sick as much as is average (n=146)
5% Get sick more than average (n=14)
1% Skipped (n=2)
(n=272 for this question)

31% Rarely get sick (n=2,059)
61% Get sick as much as is average (n=4,032)
7% Get sick more than average (n=497)
1% Skipped (n=71)
(n=6,659 for this question)

 

28% Use cookbooks (n=77)
45% Make up recipes on the fly (n=124)
8% Follow recipes on the box (n=22)
18% Do not cook (n=49)
2% Skipped (n=5)
(n=277 for this question)

32% Use cookbooks (n=12,083)
39% Make up recipes on the fly (n=14,913)
12% Follow recipes on the box (n=4,537)
14% Do not cook (n=5,419)
3% Skipped (n=1,075)
(n=38,027 for this question)

 

18% Car is part of who they are (n=50)
46% Car is utilitarian (n=125)
3% Car is used for work (n=8)
32% Don't have a car (n=88)
1% Skipped (n=3)
(n=274 for this question)

27% Car is part of who they are (n=11,115)
52% Car is utilitarian (n=20,982)
4% Car is used for work (n=1,495)
15% Don't have a car (n=6,013)
2% Skipped (n=860)
(n=40,465 for this question)

 

46% Exercise to get stronger (n=122)
12% Exercise to control weight (n=31)
10% Exercise to lose weight (n=27)
30% Don't exercise (n=80)
1% Skipped (n=3)
(n=263 for this question)

30% Exercise to get stronger (n=7,208)
16% Exercise to control weight (n=3,764)
18% Exercise to lose weight (n=4,186)
33% Don't exercise (n=7,892)
3% Skipped (n=649)
(n=23,699 for this question)

 

30% Most desire wealth (n=83)
31% Most desire a family (n=86)
17% Want to "give back" to community (n=47)
18% Most desire prestige (n=49)
4% Skipped (n=11)
(n=276 for this question)

31% Most desire wealth (n=10,559)
33% Most desire a family (n=10,992)
16% Want to "give back" to community (n=5,239)
13% Most desire prestige (n=4,465)
7% Skipped (n=2,320)
(n=33,575 for this question)

 

37% Love seafood (n=95)
44% Enjoy seafood (n=113)
4% Like only fried seafood (n=9)
15% Don't like seafood (n=37)
0% Skipped (n=1)
(n=255 for this question)

35% Love seafood (n=10,138)
43% Enjoy seafood (n=12,403)
4% Like only fried seafood (n=1,133)
17% Don't like seafood (n=4,875)
1% Skipped (n=322)
(n=28,871 for this question)

 

62% No children in the household (n=156)
18% One child in the household (n=46)
13% 2 children in the household (n=33)
2% 3 children in the household (n=6)
5% 4+ children in the household (n=12)
0% Skipped (n=0)
(n=253 for this question)

63% No children in the household (n=74,379)
14% One child in the household (n=16,416)
13% 2 children in the household (n=14,898)
5% 3 children in the household (n=6,468)
2% 4+ children in the household (n=2,789)
3% Skipped (n=2,961)
(n=117,911 for this question)

 

35% Think global warming is a grave concern (n=87)
29% Think global warming is manageable (n=73)
18% Think global warming isn't a big problem (n=44)
18% Think global warming is a scam (n=45)
0% Skipped (n=0)
(n=249 for this question)

45% Think global warming is a grave concern (n=23,272)
24% Think global warming is manageable (n=12,416)
16% Think global warming isn't a big problem (n=7,996)
12% Think global warming is a scam (n=5,918)
4% Skipped (n=1,857)
(n=51,459 for this question)

 

22% Watch little to no TV (n=57)
25% Watch an hour or less of TV/day (n=63)
24% Watch 1-2 hours of TV/day (n=61)
19% Watch 2-4 hours of TV/day (n=49)
10% Watch 4+ hours of TV/day (n=26)
0% Skipped (n=0)
(n=256 for this question)

14% Watch little to no TV (n=10,859)
17% Watch an hour or less of TV/day (n=13,332)
25% Watch 1-2 hours of TV/day (n=19,953)
23% Watch 2-4 hours of TV/day (n=18,443)
20% Watch 4+ hours of TV/day (n=15,906)
2% Skipped (n=1,417)
(n=79,910 for this question)

 

15% Have a dog(s) (n=37)
17% Have a cat(s) (n=41)
6% Have both a cat and a dog (n=14)
5% Have a pet other than dog/cat (n=11)
58% Have no pets (n=140)
0% Skipped (n=0)
(n=243 for this question)

22% Have a dog(s) (n=14,848)
18% Have a cat(s) (n=11,894)
10% Have both a cat and a dog (n=6,830)
4% Have a pet other than dog/cat (n=2,967)
44% Have no pets (n=29,510)
1% Skipped (n=918)
(n=66,967 for this question)

 

18% Somewhat adventurous eater (n=43)
75% Adventurous eater (n=180)
2% Not an adventurous eater (n=6)
5% Skipped (n=12)
(n=241 for this question)

22% Somewhat adventurous eater (n=5,667)
69% Adventurous eater (n=18,115)
2% Not an adventurous eater (n=632)
7% Skipped (n=1,775)
(n=26,189 for this question)

 

62% Handy around the house (n=147)
38% Not handy around the house (n=91)
0% Skipped (n=1)
(n=239 for this question)

55% Handy around the house (n=140,070)
41% Not handy around the house (n=103,485)
4% Skipped (n=9,543)
(n=253,098 for this question)

 

49% Have changed a spark plug (n=116)
51% Haven't changed a spark plug (n=120)
0% Skipped (n=1)
(n=237 for this question)

36% Have changed a spark plug (n=506,444)
55% Haven't changed a spark plug (n=765,959)
9% Skipped (n=125,643)
(n=1,398,046 for this question)